TRAIN MONEY BRAIN

INVEST BETTER

Swim with money like a fish in the sea

THE SITUATION IS DIRE

The mainstream conception of investing is defective.

The traditional way to learn is inadequate and obsolete.

The legacy financial system isn't organized to work for us.

WE NEED A REVOLUTION

WHAT'S THE PROBLEM?

The mainstream framework is wrong

Financial products are sold like ordinary products, with typically:

• A mechanical explanation of how financial markets work
• A deterministic description of the future evolution, focusing solely on one path

• A recommendation to buy Product XYZ (this stock, this fund, this rental apartment, gold, bitcoin...)
• A rhetorical hedge in the footnotes ("If you loose money, it's not my fault...")

• A purchase, hoping that the Financial Expert is "right"...

But this playbook has shaky foundations

In reality, financial products are inherently risky.

Instead of letting the financial industry frame them as ordinary products in a shop, we can take the lead and embrace their dynamic character.

Instead of relying on advice based on predictions, we can use smart tools to take full ownership.

Instead of focusing exclusively on the product itself,
We can put our process in practice to protect our profits

We all dislike losses and risks.
But with the right frames, tools and process,

We can operate around risks, cut losses, and gain more

AND WE CAN GAIN MASTERY

“The idea that the future is unpredictable

is undermined every day by the ease with which the past is explained.”

(Daniel Kahneman, father of behavioral economics)

“The function of economic forecasting is to make astrology look respectable.”

(John Kenneth Galbraith, economist)

WHAT'S THE PROBLEM?

The focus is wrong

Too much attention on idealized economic models blinds us.

Too little time spent on knowing our own lenses: our reactions, our cognitive and emotional fabric.

This makes us slaves of our relationship with money.

We need a Copernican Revolution.

Know ourself in-depth to know the world better.

We can't change the financial industry, but

We can change the way we learn, comprehend and operate.

WE NEED TOOLS FOR THIS COPERNICAN REVOLUTION

WHAT'S THE PROBLEM?

The school model of learning doesn't work

Reading. Listening. "Right or Wrong" Q&A. Spank-and-learn.

Over-intellectualizing, moralistic theorizing, endless arguments.

But debating at the family table, or schmoozing at a cocktail party, doesn't to successful investing

"A revolution is not a dinner party, or writing an essay, or painting a picture, or doing embroidery".

Markets are not here to reward us or punish us, like gods.

It's just business: OUR business.

STUDY LESS. TRAIN MORE.

"Only when the tide goes out do you discover who's been swimming naked."

"We enjoy the process far more than the proceed."

(Warren Buffett)

THE SOLUTION

Learn to invest just like you learned to swim: through practice.

TRAIN with the right framework: re-craft and polish your lenses.

TRAIN with the right focus:
Know your own lenses in depth, like you never did before.

TRAIN to gain mastery WITH emotions: no denial, no suppression.

TRAIN WITH THE RIGHT TOOLS

WHAT IT ISN'T

No crystal balls, no tea leaves, not sheep guts, only tools to train.

No advice based the presupposition of magical foresight.

No products ridden with conflicts of interest.

Don't buy the fish: train yourself to fish

YOU AND I ALIGN BY DESIGN

THE METHOD

Training programs.

One-to-one, in-depth, tailored for you.

Built on proprietary coaching games and cognitive tools.

Invest in YOU, for the rest of your life.

TRAIN YOUR MONEY BRAIN

“You gave me Anti-BS Goggles.

Now I can really see through the noise.”

(One of the most sophisticated Train Money Brain clients)

THE OUTCOME

Make much more money when you win,

Lose much less when you don't,

Systematically.

Make each decision a perfect decision

BUILD YOUR PROCESS LIKE A FORTRESS

THE EFFECT

ABS Goggles make you see through the noise.

No need to be a pro to have a proper process.

Clarity bring confidence and agility.

Confidence, energy and agility bring audacity

SAVE A HUGE AMOUNT OF TIME, ENERGY, AND MONEY

THE FREEDOM

Free from dogma: radical pragmatism in action.

Freedom from external authority brings true mastery.

Mastery with emotions, free from denial, free from illusions

BEYOND FINANCIAL FREEDOM: ULTIMATE FREEDOM

TRAIN WITH THE RIGHT TOOLS

Train in a pool before jumping into the wild ocean.

Train with an experience life-guard to weather the coming storm.

Swim with money as naturally

AS FREELY AS A FISH IN THE SEA